Government decision-makers and buyers are turning to Google search to find suppliers, and government contractors need to up their digital marketing game. The days of winning contracts through business development and relationships (only) are over. Long before the RFP...
Optimize your govcon website for search engines and reach your prospective government buyers faster. There are a few simple rules to follow in today’s digital marketing that can make all the difference in reaching your ideal federal buyer and building a strong...
With reduced access to government buildings for business development teams, government contractors are turning to digital marketing. Government contractors have very different marketing needs from B2B or B2C businesses, given that government contractors already know...
If you are a government contractor—or if you market to government entities—inbound govcon marketing efforts can provide a significant return on investment.
Content marketing is a critical component of a comprehensive SEO plan, but you can’t create great content until you identify your target market and audience.
What Portion of $586 Billion Would Make Your B2G Company a Success? Learn about 2 successful government contractor marketing strategies.
What Portion of $586 Billion Would Make Your B2G Company a Success? An infographic from the U.S. Government Accountability Office (GAO) examines the more than $586 billion spent on Fiscal Year 2019 government contracts, accounting for almost 40 percent of the...
We hear so much about “this new normal.” But remember, while it is new, it is also temporary. Companies that want to plan for success moving forward need to focus on what will ultimately become “the next normal.”
Government contractors that do not create a strategy, followed by proper implementation, to address the new change of communication environment will see the above threats result in a reduction in closed contracts and decreased revenue.
Government contractors that do not create a strategy, followed by proper implementation, to address the new change of communication environment will see the above threats result in a reduction in closed contracts and decreased revenue.
