Email Marketing—Generate Highly Qualified Prospects
Our Email marketing campaigns get you results.
What is Email Marketing?
Email marketing is a highly effective mechanism for guiding existing clients, prospects, and leads through the buyer’s journey.
Other terms commonly associated with email marketing include inbound marketing, content marketing, and lead nurture marketing. These are different ways of thinking about email marketing but they all typically have the same objective, which is:
1. To get the email recipient to engage (means click, download, read, or watch) with your content, and
2. Use that data to
- Provide additional useful information
- Set up a sales call
- Make a purchase
The Benefits of Email Marketing (Why Choose Email Marketing?)
Email marketing continues to have high levels of engagement and marketers who used segmented campaigns note as much as 760% increase in revenue. Email marketing should be considered as a part of your overall marketing strategy.
Bad email marketing is simply awful but, done well, email marketing offers tremendous benefits:
Close Deals Faster
Email campaigns can help your leads self-educate and become qualified prospects. So when they are ready to make a purchase the sales cycle, or the amount of time to close the deal, is significantly reduced.
Reduce Sales Costs and Improve ROI
Email is highly scalable and can significantly reduce the cost of sales. By providing useful information, prospective clients can self-educate allowing them to reach a buying decision in their own time frame. This reduces the need for lengthy one-on-one conversations with sales representatives. Your sales team can therefore focus on high-priority prospects and closing more deals in a shorter time frame.
Keep Your Audience Informed
If your business has time-sensitive offers then let your audience know! Emails that contain relevant, timely offers to that specific individual from a trusted source are typically well-received. Note the keywords—relevant, to that individual, from a trusted source. How do you do that? Talk to us about creating email campaigns that work!
Email marketing provides data. For example, who opened the email, when, what they clicked, and more. Reporting and analysis provide insight into their interests, which is invaluable for follow-up through additional emails or a sales call.
Increased Brand Recognition
Emails provide an opportunity for your brand to be seen and recognized. Of course, we want the good kind of recognition, which is why email marketing must be well conceived, engaging, and always created with the needs of the recipient in mind.
How Can Email Marketing Impact Your Business?
Contact us to discuss your email marketing opportunities.
Why Choose Ocean 5 For Email Marketing?
Great ideas, meticulous planning, creative content, and technical expertise.
There are multiple areas of expertise required to implement a successful email campaign. For example, finding creative ways to engage your audience, generating outstanding content, and the technical side of using email marketing software.
Then there is the task of getting emails delivered, building and segmenting lists, and data cleansing. And did we mention legislation? How about reporting and analysis? Well, you get the idea…
Ocean 5 has developed best practices in each of these areas and we are continuously improving our skills to stay on top of the latest changes. We take advantage of the latest features for email management and automation offered by HubSpot and Mailchimp email marketing platforms.
Included in our Email Marketing Programs
Ocean 5 email marketing campaigns are built on a 7-step process:
- Content development
- List segmentation and cleansing
- Reporting and analysis
Email marketing programs typically start with an email campaign-planning workshop that defines your goals and objectives, timelines, messaging, and content development needs.
“Strong analytical, strategic, technical, and marketing skills that brought great value to our organization.”