Marketing for Cybersecurity Companies
Enhance Credibility, Generate High-Quality Leads, Attract Top Talent.
Marketing for Cybersecurity Companies is Unique.
Solutions
Over Features and Products
Generate
Qualified Leads
Achieve
Your Growth Targets
Challenges We Solve for Cybersecurity Companies
In this rapidly evolving and highly competitive market, the top three challenges cybersecurity companies reported are:
- Standing out in a crowded marketplace.
- Translating complex technical concepts for non-technical decision-makers.
- Building trust and credibility in an industry where data integrity, protection, and risk management are paramount.
Ocean 5 leverages Cybersecurity industry expertise to strategically align marketing investments and sales goals to drive business growth.
The Ocean 5 Difference
Have you worked with an agency that doesn’t understand the intricacies of cybersecurity? Lack of familiarity with industry terminology and the solutions that resonate with your target audience will impact your entire sales and marketing funnel, including brand messaging, website, content, sales materials, conference success, and lead generation activities.
Partner with an agency that understands cybersecurity. Develop a website and sales materials that support business development and help you win new contracts worth millions. Leverage Ocean 5 Strategies.
Our Cybersecurity Company Marketing Services
We look across the entire sales and marketing pipeline to align your marketing investments with your business objectives then implement digital transformation programs that drive measurable results.
Tools We Leverage
Messaging
Accelerate sales growth with your differentiated value proposition.
Branding
Enhance brand recognition, driving increased visibility and influence.
Website Design
Maximize your revenue potential with growth-driven website design and development.
Content
Engage and convert with words, pictures, and video.
SEO
Increase qualified leads with search engine optimization.
Additional Campaign Building Blocks That Drive Results
The Five Benefits of Working With Ocean 5
- Expertise: Supplement your team with fractional access to a multi-disciplined team of marketing professionals who understand the cybersecurity / Zero Trust landscape.
- Core competencies: Cybersecurity solutions are your core competencies. Marketing is ours. We support your sales and recruitment initiatives to attract high-value clients and top talent.
- Agile program management: Get what you need when you need it. Agile gives you the ability to pivot as the threat landscape evolves, and your solutions develop and adapt.
- Capabilities: Enterprise-level support capabilities and midsize company growth strategies. Our maturity matrix model helps companies transition to the next level.
- In-depth industry expertise: We have a track record of working with leading cybersecurity experts. We have spoken to your customers—the CISOs, IT and OT directors, contracting and data officers, PMs, and business leaders—and we know what keeps them up at night. We understand and translate complex industry language into the messages your target decision-makers need to hear.
As an added bonus, if you have government contracts with the Federal government or SLED—we have the experience to accelerate your GovCon growth.
Brand Messaging for Cybersecurity Companies
Cut Through the Noise
Ocean 5 knows that it’s not enough for you to focus on the features and technical specifications of your solutions. Confident data and network security are the expected outcomes for your customers. This is not a differentiator, it’s just a baseline. Why should your target audiences trust you over your competition?
Marketing & Brand Messaging
Marketing messaging is the ability to communicate quickly and effectively to let your target audience understand what you do, how you can protect them, and why your solution is superior. Integrating the right messaging into your sales and marketing programs has a direct impact on your business growth.
Do you need help with your messaging? Learn more about our Marketing Messaging Workshop.
Website Design for Cybersecurity Companies
Educating Prospects, Generating Leads
Decision-makers are conducting their own online research to understand the cybersecurity threats they face and the solutions available—and then reducing the number of potential providers before making initial contact. According to recent statistics from Gartner, Epsilon,G2 and others, a significant portion of the B2B buyer’s journey is now conducted digitally, and much of the purchase decision is made before contacting sales:
- 90% of the B2B buyer journey is completed before a buyer reaches out to a salesperson.
- 80% of B2B sales interactions are expected to occur on digital channels by 2025.
- By the time of first contact with a vendor, 78% of buyers have mostly or completely established their business requirements.
- 84% of B2B deals are decided upon first contact, indicating that buyers are making decisions during their independent research phase.
Your website is the primary source of information about your business—you need to get found, and then you have just a few seconds to make an impact. If your website isn’t compelling and trustworthy, you will be knocked out of the selection process before you realize you were even in the running.
Your website should:
- Describe what you do, what you do for your customers, and how you are different.
- Convey your brand, vision, and commitment to data integrity, protection, and risk management.
- Provide a clear path to the information your visitor wants to see.
- Have the ability to capture visitor information in the form of a marketing-qualified lead.
- Be dynamic, with updates on threat intelligence, solutions, and customer success stories.
While new customers are typically the focus for most business-to-business (B2B) websites, other target groups may also include existing customers, employees, and potential new hires. Talk to a Cybersecurity Company Growth Expert to discuss your brand trust, messaging and website needs,
Cybersecurity Company Marketing Strategy—Our Process
Meet Marketing Objectives Faster With a Clearly Defined Plan
We take a strategic approach to marketing where all your marketing investments are directed at achieving your business goals.
We start by evaluating the needs of your business based on (a) its current maturity and (b) the growth rate objectives. Then, we build an action plan with executable marketing ideas for your cybersecurity company. Each month, we review and reset the priorities for the next sprint cycle.
Planning
Current status, Messaging, Establish 12-month plan
Website Improvement
Incorporate changes into the website and online platforms
Sales and Marketing Alignment
Adjust sales and marketing messaging and upgrade pitch decks and sales support materials
Validation and Thought Leadership
Reinforce your capabilities with expert articles, case studies and client testimonials
Multi-Channel Promotion and Lead Generation
SEO, advertising, social media, and email marketing campaigns—as appropriate, to meet your growth objectives
Most engagements start with an assessment of your existing website, search engine optimization status, marketing strategy, or messaging/communications strategy.
A comprehensive marketing plan for cybersecurity companies includes:
Client Spotlight—Breakpoint Labs
NPFDA Show Protein Capabilities Campaign
Created lead generation, capture, and engagement opportunities by creating content, imagery, and reusable assets.
What Our Clients Are Saying
“Strategic Impact!”
“Ocean 5 brought a new perspective to our messaging and campaign development. With strategic consideration of target verticals, personas and problems solved, we expanded our campaigns’ reach, accelerated execution, and reduced the overall cost.”
“Makes Things Easy”
“I’m extremely impressed with how Ocean 5 handled our large complex multi-national website—from content updates, technical performance improvements, and security challenges. The Ocean 5 development team is incredibly knowledgeable and responsive, making things easy.”
“Delivering Beyond Expectations”
“The Ocean 5 Strategies team consistently demonstrates professionalism, responsiveness, and a commitment to delivering beyond expectations. Their collaborative spirit is truly turning our vision into reality, and for that, we thank you!”
“Makes the Complex Seem Simple”
“I was impressed with Ocean 5’s ability to make the complex seem simple.”
We provide technology and IT solutions (SaaS) to both the federal government and private sector. Ocean 5 stood out due to their expertise in both.”
A Sampling of Our Clients
We are recognized for our expertise in established business-to-business (B2B) and business-to-government (GovCon, B2G) companies with a growth goal. Our clients include cybersecurity, staff augmentation, IT/technology/IoT, software/SaaS, engineering, logistics, and manufacturing companies looking for a strategic marketing partner to help them get to the next level.
Get More From Your Marketing
Request a FREE Website Evaluation
Would you like recommendations that could directly impact your business?
Your website assessment report will include a review of:
- Visitor Conversion Potential
- Speed
- Initial Impact
- Navigation / Visitor Journey
- Targeted Content
- Mobile-friendliness
- Sitemap
