Branding Strategy Workshops
Unlock Your Brand’s Potential with Brand Strategy Consulting
Gain Expert Insights and Actionable Takeaways to Elevate Your Brand.
Differentiate
From Competitors
Build
Trust and Loyalty
Attract
Customers and Employees
What is Brand Strategy
A brand strategy is a long-term plan designed to develop a successful brand to achieve specific goals. Branding strategies encompass the brand’s mission, vision, values, and how these elements are communicated to the target audience and should include consideration of Brand Trust, Brand Messaging, and Brand Visibility.
A strong branding strategy helps differentiate a brand from its competitors and fosters customer loyalty. Branding is more than just a logo, fonts, and colors, it is the foundation of your business entity.
Consistency is key to building and maintaining brand trust. Your message and image must be consistent across all channels or you will compromise brand trust. Every functional area of your business needs to support your brand in its own way.
What are the Key Components of a Branding Strategy?
The key components of a branding strategy include:
1. Brand Positioning
Defining how a brand is perceived in the context of the competitive landscape.
2. Brand Identity
The visual and verbal elements representing the brand, such as logos, colors, and taglines.
3. Brand Messaging
The tone, voice, and key messages that communicate the brand’s values and promises. Brand messaging is telling stories about solutions that can solve your client’s problems—better than the competition.
4. Brand Experience
The overall experience customers have with the brand, from the first interaction to post-purchase support.
5. Brand Differentiation
Highlighting what makes the brand unique.
6. Brand Loyalty
Strategies to retain customers and turn them into brand advocates.
How Can a Branding Strategy Impact Your Business?
Schedule time to talk to our branding experts.
What Our Clients Are Saying
“Delivering Beyond Expectations”
“The Ocean 5 Strategies team consistently demonstrates professionalism, responsiveness, and a commitment to delivering beyond expectations. Their collaborative spirit is truly turning our vision into reality, and for that, we thank you!”
“Brought Great Value”
“Strong analytical, strategic, technical, and marketing skills that brought great value to our organization.”
“Makes the Comples Seem Simple”
“I was impressed with Ocean 5’s ability to make the complex seem simple.”
We provide technology and IT solutions (SaaS) to both the federal government and private sector. Ocean 5 stood out due to their expertise in both.”
“Brings Guidance, Clarity and Structure”
“We are extremely happy with the outcome of the Strategy Workshop. We especially appreciate the guidance, clarity, structure, and firm push that allowed us to clarify the long-term roadmap and prioritize the next steps. I would thoroughly recommend the Ocean 5 Workshop to any company with a growth objective.”
Why Choose Ocean 5 as Your Brand Strategy Agency?
Experience and Expertise
We have experience working with large and growing brands. Here are a few notable brands that have relied on Ocean 5 Strategies over the years.
- Americold: the second-largest cold storage logistics company in the US
- Fincantieri Marine Group: a world leader in both shipbuilding and repair, serving commercial and government customers around the globe
- BrightView: the nation’s largest commercial landscaper
Understanding Your Brand
We take the time to understand your brand’s mission, vision, values, and target audience. A deep understanding of your brand is essential for creating a strategy that resonates with your audience.
Strategic Approach
We offer a comprehensive plan that includes brand positioning, identity, messaging, and differentiation.
Creativity and Innovation
We are proud to have received over 45 creative marketing and communications awards of distinction from: DotComm Awards, Videographer Awards, MarCom Awards, Hermes Creative Awards, Davey Awards, The Millennium Awards, APEX Awards for Publication Excellence, and Spotlight Awards from the League of American Communications.
Communication and Collaboration
Effective communication and collaboration are key to a successful partnership. We work closely with your team to ensure an outstanding client experience.
Long-Term Support
Branding is an ongoing process. We build long-term collaborative partnerships with our clients.
Our proprietary process helps us adapt and evolve your strategy as you grow.
Our Core Values
We use our core values as a decision tool for the business:
- We add value to the lives of the people we touch
- We do what we say we will do
- We do the right thing
Included in Our Branding Strategy Workshops
Each workshop is customized to your business. The workshop output will form the basis for the brand across all departments in the company.
Areas of discussion include:
- Visual Brand Assets Audit and Recommendations
- Brand Messaging Review and Recommendations
- Review Mission and Vision Statements
- Review Company Values Statement
- Product/Services Definition Refinement
- Market Segmentation
- Developing Personas
- Competitor Review
- SWOT Analysis
- Brand Positioning Statement
At the end of the workshop you will have:
- A visual system that represents your brand values
- Clarification on your core value proposition and differentiation in your target markets
- Recommendation on brand strategy implementation
- A list of priority actions
— The Ocean 5 Difference —
Relationship
We build long-term collaborative partnerships with our clients.
Approach
We combine strategy, consulting, and marketing execution.
Focus
We align business development and financial objectives with measurable results from marketing.
Results
Ocean 5 clients have a record of realizing 500% ROI!
A Sampling of Our Clients
We have a wide range of clients, however, we are particularly recognized for our expertise in growing business-to-business (B2B) and business-to-government (GovCon B2G) companies. Our clients include cybersecurity, staff augmentation, IT/technology/IoT, engineering, logistics, and manufacturing companies.