Marketing for Logistics and Transportation Companies

Clarify Messaging, Generate Leads, Hire Top Talent.

Marketing for Logistics Companies is Different.

Solutions

Over Products and Services

Generate

Qualified Leads

Reach

Your Goals

Challenges We Solve for Logistics, Storage, and Transportation Companies

In this highly competitive market segment, the top three challenges logistic companies reported are:

  1. Filling capacity with higher-yielding business
  2. Hiring top talent
  3. Standing out from the competition

Ocean 5 leverages Logistics and Transportation industry expertise to strategically align marketing investments and sales goals to drive business growth.

The Ocean 5 Difference

Have you worked with an agency that doesn’t understand your industry? Lack of familiarity with industry terminology and the products and services that resonate with your target audience will impact your entire sales and marketing funnel, including brand messaging, website, content, sales materials, tradeshow success, and lead generation activities.

Logistics and transportation marketing meeting revenue generation and results celebration.

Partner with an agency that understands logistics. Develop a website and sales materials that support business development and help you win new contracts worth millions. Leverage Ocean 5 Strategies.

Our Logistics Company Marketing Services

We look across the entire sales and marketing pipeline to align your marketing investments with your business objectives then implement digital transformation programs that drive measurable results.

Website Design

Maximize your revenue potential with growth-driven website design and development

SEO

Increase qualified leads with search engine optimization

Content Marketing Icon

Content

Engage and convert with words, pictures, and video

Messaging Workshops

Messaging

Accelerate sales growth with your differentiated value proposition

Additional Campaign Building Blocks That Drive Results

Marketing Automation

Graphic Design

Inbound Marketing

Social Media

Email Marketing

The Five Benefits of Working With Ocean 5

  1. Efficiencies: Supplement your team with fractional access to a multi-disciplined team of marketing professionals at the cost of one or two mid-tier employees.
  2. Core Competencies: Logistics and storage operations are your core competencies. Marketing is ours. We support your sales and recruitment initiatives to fill available capacity.
  3. Agile program management: Get what you need when you need it. Agile gives you the ability to pivot as the needs of the business change.
  4. Capabilities: Big company support capabilities and midsize company growth strategies. Our maturity matrix model helps companies transition to the next level.
  5. In-depth industry expertise: We have spoken to your customers—the importers, exporters, food producers, retailers, trucking and fulfillment companies— and we know what they think.

As an added bonus, if you have government contracts with the Federal government or SLED—we have the experience to accelerate your GovCon growth.

Brand Messaging for Logistics Companies

Stand Out from the Crowd

Branding and messaging for logistics and transportation companies graphic.

Focusing on capacity and customer service is not enough—excellent support is the expected baseline. The real questions are, “what can you do for me, and how is your company different from the competition?”

Marketing & Brand Messaging

Marketing messaging is the ability to communicate quickly and effectively to let your target audience understand what you do, what you can do for them, and how you are different.

Integrating the right messaging into your sales and marketing programs has a direct impact on your business growth.

Do you need help with your messaging? Learn more about our Marketing Messaging Workshop.

Website Design for Logistics Companies

Solving Problems, Generating Leads

Logistics and Transportation website design is at the center of all Logistics and Transportation marketing activities

Prospects are conducting their own online research to understand the solutions available to them—and then reducing the number of potential providers before making initial contact.

57% of the purchase decision is complete before a customer even calls a vendor. (CEB)

67% of the buyer’s journey is now done digitally. (SiriusDecisions)

Your website is the primary source of information about your business—you need to get found, and then you have just a few seconds to make an impact. If your website isn’t compelling, you will be knocked out of the selection process before you realize you were even in the running.

Your website should:

  1. Describe what you do, what you do for your customers, and how you are different.
  2. Convey your brand, vision, and mission.
  3. Provide a clear path to the information your visitor wants to see.
  4. Have the ability to capture visitor information in the form of a marketing-qualified lead.
  5. Be dynamic, with updates on news, solutions and company successes.

While new customers are typically the focus for most business-to-business (B2B) websites, other target groups may also include existing customers, employees, new hires, and drivers. Talk to a Logistic Company Growth Expert to discuss your website needs,

Logistics Company Marketing Strategy—Our Process

Meet Marketing Objectives Faster With a Clearly Defined Plan

Marketing strategies for the logistics and transportation industry

We take a strategic approach to marketing where all your marketing investments are directed at achieving your business goals.

We start by evaluating the needs of your business based on (a) its current maturity and (b) the growth rate objectives. Then, we build an action plan with executable marketing ideas for your logistics company. Each month, we review and reset the priorities for the next sprint cycle.

Logistics Company Marketing Strategy Step 1

Planning

Current status, Messaging, Establish 12-month plan

Logistics Company Marketing Strategy Step 2

Website Improvement

Incorporate changes into the website and online platforms

Logistics Company Marketing Strategy Step 3

Sales and Marketing Alignment

Adjust sales and marketing messaging and upgrade pitch decks and sales support materials

Logistics Company Marketing Strategy Step 4

Validation and Thought Leadership

Reinforce your capabilities with expert articles, case studies and client testimonials

Logistics Company Marketing Strategy Step 5

Multi-Channel Promotion and Lead Generation

SEO, advertising, social media, and email marketing campaigns—as appropriate, to meet your growth objectives

Most engagements start with an assessment of your existing website, search engine optimization status, marketing strategy, or messaging/communications strategy.

A comprehensive marketing plan for logistics companies includes:

  1. Messaging
  2. Website design and development
  3. Search engine optimization
  4. Content development, including graphics

Client Spotlight—Americold Logistics

Lead generation, campaigns and content development for logistics and transportation company
Americold Logo Marketing for B2B Content Marketing

NPFDA Show Protein Capabilities Campaign

Created lead generation, capture, and engagement opportunities by creating content, imagery, and reusable assets.

See Full Case Study

What Our Clients Are Saying

“Strategic Impact!”

“Ocean 5 brought a new perspective to our messaging and campaign development. With strategic consideration of target verticals, personas and problems solved, we expanded our campaigns’ reach, accelerated execution, and reduced the overall cost.”

John Donovan

Director, Strategy & Analytics, BrightView

“Makes Things Easy”

“I’m extremely impressed with how Ocean 5 handled our large complex multi-national website—from content updates, technical performance improvements, and security challenges. The Ocean 5 development team is incredibly knowledgeable and responsive, making things easy.”

D. Cooke

Sr. Director, Marketing & Communications, Americold

“Results!”

“We have seen an immediate increase in qualified leads from the strategies and implementation of marketing activities. Within 2 months post-website launch, we attracted a multi-million-dollar contract opportunity from the growth-driven design work from Ocean 5. An overall outstanding experience.”

E. Dent

Director of Communications, Fincantieri Marine Group

“Lead Generation—It Just Works!”

”We engaged Ocean 5 in the hopes of systematically and programmatically generating leads for our business—and that is exactly what has happened! It just works.”

B. Gerenstein

CEO, Rimstorm

A Sampling of Our Clients

We have a wide range of clients, however, we are particularly recognized for our expertise in growing business-to-business (B2B) and business-to-government (GovCon B2G) companies. Our clients include cyber security, staff augmentation, IT/technology/IoT, engineering, logistics, and manufacturing companies.

Mutualink-Marketing for Government Contractors
BrightView Digital Marketing Services for B2B and B2g
Fincantieri logo for government contractor website design and development
WBB client logo for government contractor website design and development
Futron logo
Americold Logo Marketing for B2B Content Marketing
Summit Insight Logo
Cougaar Software logo for government contractor website design and development
Metro Medical client logo for government contractor website design and development
ISSTSPI Logo
ISS Logo
accelera logo
Mylan Logo
USAID Logo
Metro Medical client logo for government contractor website design and development
Findwhere logo website design and marketing for government contractors
Marketing and website design company for B2B
Critical Path website design and marketing for government contracting

Get More From Your Marketing

Don’t Just Redesign Your Website—GROW Your Logistics Business.

Request a FREE Website Evaluation

Would you like recommendations that could directly impact your business?

Your website assessment report will include a review of:

  1. Visitor Conversion Potential
  2. Speed
  3. Initial Impact
  4. Navigation / Visitor Journey
  5. Targeted Content
  6. Mobile-friendliness
  7. Sitemap