
2x AWARD WINNING
Winner of the 2023 Gold DotCOMM and MarCom awards for Business to Government (B2G) Website Design and Development
Ocean 5 designs and builds digital marketing platforms in the form of a fully responsive (mobile-friendly) website—designed and developed to meet each client’s specific business goals. We use a variety of lead capture and conversion tools and techniques to meet the needs specific to each company.
Our examples demonstrate a variety of website features and styles which are appropriate for those companies business objectives and new client acquisition goals.
Client: BreakPoint Labs
Industry: B2G | B2B — Cybersecurity
O5 Services: Messaging Strategy Workshop | Messaging Implementation | Website Design/Development | App Development | Content | Brand Asset Audit | Redesign and Messaging for Business Development Assets | Ongoing Strategy and Wishlist Fulfillment
Since its inception, BreakPoint Labs has served as a trusted partner and advisor to diverse clients across the public and private sectors. From assessment engagements with a Fortune 50 corporation to protecting and defending complex research environments within the Department of Defense, BreakPoint Labs has delivered high-end cybersecurity services to ensure secure, resilient infrastructure and reduce cyber risk.
Among their list of services are:
- Cyber Red Teaming & Threat Emulation
- Penetration Testing
- Vulnerability Assessments
- Risk & Security Control Assessments
Target audiences include end clients, teaming partners, and recruitment and retention of employees.
Challenges
- Website hosting must meet security requirements for a top cybersecurity company serving the Department of Defense.
- Create a visual brand image and user experience that represents their broad clientele served while ensuring the cyber lexicon is right for each audience.
Primary Goals and Objectives
- Elevate brand image with a modern look/feel, visually positioning BPL as one of the leading cybersecurity services firms in the country
- Enhance SEO for content recognition.
- Streamline recruitment functionality for prospective employees by developing a web form application.
- Simplify content administration for routine updates (News / Press Releases).
- Improve messaging and content.
- Incorporate corporate capabilities briefing & marketing slicks.
- While we’re primarily a government contractor, we have a diverse customer base (from DoD to State/Local Governments to Colleges/Universities to private organizations). We’d like to represent the broad clientele, and ensure the cyber lexicon is right for each audience.
Performance metrics include traffic, conversions, leads, and other KPIs to align overall business objectives with business development and marketing activities.
Primary Website Objectives
- Recruit and retain top talent
- Educate and influence government and commercial decision-makers
- Attract and retain teaming partners
Website Project
Use O5 agile growth-driven design (GDD) methodology for:
- Website Audit
- Website design and development
- App Development for recruitment
- Continuous improvement
- Content development
Structure website to become the central hub for lead capture from all marketing campaigns including emails, Google Ads, and organic search. Based on analysis of traffic patterns, optimize user interface in order to guide target audiences through a logical path to become educated, influenced, and engaged.
Time Frame
- Launch new website in under 90 days
- Ongoing continuous improvement
Results
The combined resources of our website design and development teams, application developers, UXUI specialists, and content writers—under the guidance of marketing strategists—have modernized BreakPoint Lab’s digital presence and helped to accelerate the growth of the company.
.