Government Contractor marketing is going digital—will your company lead, follow, or lag behind? With 87% of federal decision-makers using search engines to research products and services,1 the transition from traditional marketing to digital marketing is already...
If you are a government contractor—or if you market to government entities—inbound govcon marketing efforts can provide a significant return on investment.
Content marketing is a critical component of a comprehensive SEO plan, but you can’t create great content until you identify your target market and audience.
To help you get the most benefit from your digital GovCon marketing efforts, consider how your site stacks up against these four critical website elements.
Government contractor website design is more important than you think. Google has rolled out Core Web Vitals and your website may not measure up!
What Portion of $586 Billion Would Make Your B2G Company a Success? An infographic from the U.S. Government Accountability Office (GAO) examines the more than $586 billion spent on Fiscal Year 2019 government contracts, accounting for almost 40 percent of the...
Government contractors that do not create a strategy, followed by proper implementation, to address the new change of communication environment will see the above threats result in a reduction in closed contracts and decreased revenue.
Government contractors that do not create a strategy, followed by proper implementation, to address the new change of communication environment will see the above threats result in a reduction in closed contracts and decreased revenue.
Sales and Marketing Alignment for B2G We hear all the time how sales and marketing don’t speak the same language—often blaming each other for lack of sales revenue. Aligning sales and marketing teams is a stumbling block faced by many B2G companies. This problem may...
What Portion of $430 Billion Would Make Your B2G Company a Success? In a 2017 report of contracting data analysis, the GAO study found that Federal agencies obligated over $430 billion through contracts for products and services in fiscal year 2015, accounting for...