Google recently announced upcoming changes that will increase the importance of website design and its influence on search engine optimization (SEO). Learn new SEO ranking metrics for page experience ranking using Core Web Vitals.
Digital Marketing / SEO
Business Development and Marketing Tactics During Social Distancing
The top priorities and purchasing behaviors of businesses and government have drastically changed from just a few weeks ago. What should you be doing right now?
Critical Zoom Tips for Hosts and Attendees
The biggest, most important recommendation I have is to not assume that your attendees know how to use Zoom. This is the mother of all tips and tricks.
8 Signs Your Website Needs a Facelift
Does Your Website Need a Facelift (or Even a Complete Overhaul)? It’s sometimes hard to decide when to do a website refresh, and a comprehensive evaluation takes time, skills and tools to do an in-depth analysis. However, you can ask yourself a few simple...
4 Ways Your Website is Driving Visitors Away
Whether you are selling to consumers, business professionals, or federal buyers, you are selling to humans—and humans leverage the internet to make decisions. Your buyers will be researching in order to educate themselves about their problem, potential...
Cut Out Time and Cost with Growth Driven Design (GDD)
Growth Driven Design (GDD) gets websites online and generating revenue with less upfront cost than the traditional website development methods. Traditional Website Development Process Let’s assume we are planning to build a website with 100 pages, the process...
Will You Suffer From Google’s Mobile-Friendly Website Policy?
Google announced its mobile-friendly website policy and it has serious implications for anyone who relies on being found online, and specifically on a mobile device. Some announcements are bigger than others and this one is a doozie. Here’s a direct quote from the...
SEO Rules Change Yet Again!
Google uses over 200 algorithms to rank web pages, and they change the rules frequently, which has a direct impact on how Search Engine Optimization works. Here’s some news about the latest change—Google Authorship is Dead. What is Google Authorship? Google...
When Great Branding Just Isn’t Enough
When does top-notch branding NOT deliver? First, some background... We were recently engaged by a client to redevelop the branding for a company in Northern Virgina—logo design, website design and development, brand messaging, corporate identity materials, etc. We...
