You’ve invested in your website. You have catchy copy, great images, yet you still aren’t seeing the traffic numbers where you want them. Here’s a list of mistakes that you might be making that can be easily fixed.

1. Your Site Isn’t Loading Fast Enough

47% of consumers expect a web page to load in 2 seconds or less and 40% of people abandon a website that takes more than 3 seconds to load. (Source: Neil Patel)

Your website needs to load in the blink of an eye and if it’s not, then you are definitely losing people. Large images, videos, or embedded apps might be causing the lag. Bloated code and slow hosting server may also be the guilty parties. You need to do some analysis and systematically work through the issues that are slowing your site down.

2. Your Site Isn’t Responsive

Mobile traffic as a share of total global online traffic in 2017 is 52.64%. (Source: Sweor) higher in the USA.

Simply stated, more people are browsing the internet on their phones than on their computers. Therefore, if your site isn’t responsive you are absolutely losing people. If content is all squished and difficult to read and browse, people click away in an instant. And let’s not forget that Google ranks your website higher when you have a responsive website which ultimately results in more organic traffic.

3. Missing a CTA

More than 90% of visitors who read your headline also read your call to action (CTA) copy. (Source: Unbounce)

If you don’t have a CTA, you are missing out on moving your customer through the sales funnel. You need to tell your website visitors exactly what you want them to do—download an ebook, watch a video, book a consultation call, buy a product etc. Keep it simple! Create only one CTA per page and make sure to keep it above the fold.

4. Your Content Isn’t Cutting It

Only 12 percent of marketers say that they create content with specific customers, targets, marketers, or industries in mind. (Source: Marketer Gizmo)

Is that you? If so, you have a major problem. Your website content needs to clearly explain what your company does, who you are, and what the visitor can do there. If this isn’t clear to a prospective customer, they are clicking away within seconds, never to return again.

The Solution—Keeping Visitors Engaged

The first step with any problem, if first admitting you have a problem! If these are areas that need attention on your site, don’t feel overwhelmed. Now that you know what is causing the problem, you can tackle fixing it one step at a time.

Need Help? Free Website Assessment

If you are unsure about what to do next we are offering a FREE website assessment—we’ll let you know where you stand today and what your options are moving forward.

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Ocean 5 creates websites that are fully custom, technically advanced, responsive (mobile-friendly), professionally designed, and provide an outstanding user experience. We use Growth Driven Design to build a digital platform for accelerated lead generation.

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