Ocean 5 Strategies Blog
4 Contract-Winning Tactics for Website Design
Winning New Contracts Requires Credibility Winning a major contract takes a fully rounded approach to business development, relationship building, sales, and proposal writing. And a professional website is also part of the mix for the following reasons: It enhances...
Win More Contracts by Improving Website Engagement
There are 3 components to website engagement: design, functionality and messaging. These 3 elements, when combined as part of a well-thought-through strategy to offer visitors access to highly relevant materials and presented in a way that will make them stop and...
8 Signs Your Website Needs a Facelift
Does Your Website Need a Facelift (or Even a Complete Overhaul)? It’s sometimes hard to decide when to do a website refresh, and a comprehensive evaluation takes time, skills and tools to do an in-depth analysis. However, you can ask yourself a few simple...
4 Ways Your Website is Driving Visitors Away
Whether you are selling to consumers, business professionals, or federal buyers, you are selling to humans—and humans leverage the internet to make decisions. Your buyers will be researching in order to educate themselves about their problem, potential...
6 Tips to Turn Your Website Into a Visitor Conversion Machine
Website Visitors are Looking For Answers I get it, your website is beautiful. But once your visitors have admired your design they want to get down to business—they are there to find answers. There are numerous ways people are guided to your website for...
Cut Out Time and Cost with Growth Driven Design (GDD)
Growth Driven Design (GDD) gets websites online and generating revenue with less upfront cost than the traditional website development methods. Traditional Website Development Process Let’s assume we are planning to build a website with 100 pages, the process...
The B2G Sales and Marketing Harmony Tool: The SLA
When you were a kid, did you and your siblings have a chore chart? It would have been some type of written document with a listing of activities, times, and responsibilities. Each family member was responsible to uphold his or her end of the chore chart. There were no...
4 Steps to Increased Sales for B2G Companies
Sales and Marketing Alignment for B2G We hear all the time how sales and marketing don’t speak the same language—often blaming each other for lack of sales revenue. Aligning sales and marketing teams is a stumbling block faced by many B2G companies. This problem may...
B2G Marketing—2 Winning Strategies for 2018
What Portion of $430 Billion Would Make Your B2G Company a Success? In a 2017 report of contracting data analysis, the GAO study found that Federal agencies obligated over $430 billion through contracts for products and services in fiscal year 2015, accounting for...
HomeAdvisor Will Purchase Angie’s List—Big Changes for Service Contractors!
Angie’s List has agreed to be purchased by HomeAdvisor, which will inevitably raise questions for any service contractor who relies on Angie’s List for leads and reviews. While it’s too early to tell exactly what HomeAdvisor will do, there are most certainly big...
