When it comes to SEO and digital marketing, you have a huge range of options available to you. With so many agencies, individual SEO professionals and others in the field, how do you choose the ideal partner for your needs?
At Ocean 5 Strategies, we’re proud to offer a full range of search engine optimization and other digital marketing services throughout Washington DC and nearby areas. We welcome a comparison of our work quality and services vs. our competitors, because every client deserves to the very best solutions to meet their needs and because we’re supremely confident we are the best SEO company to make it happen for you.
Here are some of the basic themes we recommend keeping an eye on when you’re evaluating your SEO company options.
As you enter the SEO market and begin your research, you should have a clear understanding of what you want to achieve. The primary goal of Search Engine Optimization is to increase the organic search traffic to your website. Organic means that the person entered their query into a search engine (probably Google) and your website came up a one of the best options.
Different SEO programs have different price points. Higher level of investment will drive increased levels of activity. Note: not different activity but more of the same best practice tasks per month.
SEO is not a one-time investment – it’s an ongoing process that requires regular maintenance, tweaking and adjustment to stay ahead of the competition. Work with a company that is upfront about the timeframe for delivering results. Steer clear of SEO firms that promise they will get you on page one in just a couple of months—it’s possible but it’s also highly unusual unless the company is employing underhand techniques that can result in banishment form the search engines entirely.
That said, an experienced SEO company will be able to work with you to develop a plan that meets your needs while still being financially feasible. Our team will happily listen to your goals and business objectives, learn about your business and marketplace niche, and present options that can help you achieve the results you need.
How does your website stack up? Learn more about a Free SEO Assessment
Consultation and Basic Questions
In nearly every case, a reputable SEO agency will provide you with a free consultation to go over your potential needs, your budget, and other important information. During this consultation, you should be asking about themes like past work, techniques utilized within SEO, and more. Your goal is not only to get a feel for what the company can do for you, but also to make sure they’re legitimate and have a good understanding of SEO.
If the agency balks at such questions or seems unwilling to answer them, it’s best to move on. Good SEO companies will be happy to share their expertise, plus how they’ve applied it to past companies successfully.
SEO and Web Traffic Conversion
It is important to recognize that although SEO will generate more visitor to your website, traffic is not the same as a potential client. You want good traffic, traffic that is genuinely interested in your products and services. Also bear in mind that visitors to your website are, by and large, anonymous. To get them to tell you who they are is called a “conversion”.
Good SEO companies will also talk about conversion—recognizing that you need visitor conversion in order to move people through a buyer’s journey towards the ultimate goal of making a sale. Ask your SEO company how your SEO investment ultimately results in conversion to a lead or prospect.