Marketing for Manufacturing Companies
Strengthen Brand Position, Generate Qualified Leads, Attract Skilled Talent
Marketing for Manufacturing Companies is Specialized.
Solutions
Over Features and Products
Generate
Qualified Leads
Meet
Your Growth Objectives
Challenges We Solve for Manufacturing Companies
- Attracting and retaining skilled workforce in an era of persistent labor shortages
- Standing out in a crowded marketplace while demonstrating unique value and capabilities
- Weak online visibility and outdated digital presence that fail to capture buyer interest during the critical research phase
- Misalignment between sales and marketing teams—leading to inconsistent messaging, wasted leads, and lost revenue
Ocean 5 leverages Manufacturing industry expertise to strategically align marketing investments and sales goals to drive business growth.
The Ocean 5 Difference
Have you worked with an agency that doesn’t understand your industry? Lack of familiarity with industry terminology and the products and services that resonate with your target audience will impact your entire sales and marketing funnel, including brand messaging, website, content, sales materials, trade show success, and lead generation activities.
Do you want to start working with a marketing company that specializes in the manufacturing industry? Contact Us!
Partner with an agency that understands manufacturing. Develop a website and sales materials that support business development and help you win new contracts worth millions. Leverage Ocean 5 Strategies.
Our Manufacturing Company Marketing Services
We look across the entire sales and marketing pipeline to align your marketing investments with your business objectives, then implement digital transformation programs that drive measurable results.
Tools We Leverage
Messaging
Accelerate sales growth with your differentiated value proposition.
Branding
Enhance brand recognition, driving increased visibility and influence.
Website Design
Maximize your revenue potential with growth-driven website design and development.
Content
Engage and convert with words, pictures, and video.
SEO
Increase qualified leads with search engine optimization.
Additional Campaign Building Blocks That Drive Results
The Five Benefits of Working With Ocean 5
- Expertise: Supplement your team with fractional access to a multi-disciplined team of marketing professionals who understand the manufacturing landscape.
- Core competencies: Manufacturing operations and production are your core competencies. Marketing is ours. We support your sales and recruitment initiatives to attract high-value clients and top talent.
- Agile program management: Get what you need when you need it. Agile gives you the ability to pivot as market conditions change and your capabilities expand.
- Capabilities: Enterprise-level support capabilities and midsize company growth strategies. Our maturity matrix model helps companies transition to the next level.
- In-depth industry expertise: We have spoken to your customers—the procurement officers, supply chain directors, operations managers, engineers, and business leaders—and we know what drives their decisions. We understand and translate complex industry language into the messages your target decision-makers need to hear.
We are a marketing company that understands the manufacturing industry. As an added bonus, if you have government contracts with the federal government, we have the experience to accelerate your GovCon growth.
Brand Messaging for Manufacturing Companies
Showcase Your Competitive Advantage
Ocean 5 knows that it’s not enough for you to focus on the features and technical specifications of your products. Quality manufacturing and on-time delivery are the expected outcomes for your customers. This is not a differentiator, it’s just a baseline. Why should your target audiences choose you over your competition?
Marketing & Brand Messaging
Marketing messaging is the ability to communicate quickly and effectively to let your target audience understand what you do, how you can protect them, and why your solution is superior. Integrating the right messaging into your sales and marketing programs has a direct impact on your business growth.
Do you need help with your messaging? Learn more about our Marketing Messaging Workshop.
Website Design for Manufacturing Companies
Demonstrating Capabilities, Generating Leads
- 80% of B2B buyers make their first vendor contact after completing around 70% of their buying journey.
- 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.
- 78% of buyers have already established their requirements before contacting a vendor.
- 80-90% of buyers have their vendor shortlist before starting research, and 70% end up buying their initially preferred solution.
- B2B buyers review an average of 11 pieces of content before contacting a vendor, and 72% start their research online.
Your website is the primary source of information about your business—you need to get found, and then you have just a few seconds to make an impact. If your website isn’t compelling and doesn’t demonstrate your capabilities, you will be knocked out of the selection process before you realize you were even in the running.
Your website should:
- Describe what you do, what you do for your customers, and how you are different
- Convey your brand, vision, and commitment to quality, innovation, and reliability
- Provide a clear path to the information your visitor wants to see
- Have the ability to capture visitor information in the form of a marketing-qualified lead
- Be dynamic, with updates on capabilities, technologies, and customer success stories
While new customers are typically the focus for most business-to-business (B2B) websites, other target groups may also include existing customers, employees, and potential new hires.
Talk to a Manufacturing Company Growth Expert to discuss your brand trust, messaging, and website needs.
Manufacturing Company Marketing Strategy—Our Process
Meet Marketing Objectives Faster With a Clearly Defined Plan
We are a marketing company that understands the manufacturing industry.
We take a strategic approach to marketing where all of your marketing investments are directed at achieving your business goals.
We start by evaluating the needs of your business based on (a) its current maturity and (b) the growth rate objectives. Then, we build an action plan with executable marketing ideas for your cybersecurity company. Each month, we review and reset the priorities for the next sprint cycle.
Planning
Current status, Messaging, Establish 12-month plan
Website Improvement
Incorporate changes into the website and online platforms
Sales and Marketing Alignment
Adjust sales and marketing messaging and upgrade pitch decks and sales support materials
Validation and Thought Leadership
Reinforce your capabilities with expert articles, case studies and client testimonials
Multi-Channel Promotion and Lead Generation
SEO, advertising, social media, and email marketing campaigns—as appropriate, to meet your growth objectives
Most engagements start with an assessment of your existing website, search engine optimization status, marketing strategy, or messaging/communications strategy.
A comprehensive marketing plan for cybersecurity companies includes:
Marketing for Manufacturing Companies Client Spotlight
Fincantieri Marine Group
Marketing Services for B2B and B2G Manufacturing
O5 Services:
- Marketing/Messaging Strategy Workshop
- Website Design/Development
- Strategic Consulting and Continuous Improvement of Website
- Search Engine Optimization (SEO)
- Content Development
- Creation of Key Lead Conversion Materials
What Our Clients Are Saying
“Strategic Impact!”
“Ocean 5 brought a new perspective to our messaging and campaign development. With strategic consideration of target verticals, personas and problems solved, we expanded our campaigns’ reach, accelerated execution, and reduced the overall cost.”
“Positioned Us as a Trusted Partner”
The Ocean 5 Messaging Workshop has sharpened our messaging and positioned us as a trusted partner that delivers meaningful solutions to real operational challenges in our target markets. The work we have done with Ocean 5 has been instrumental in expanding our presence.
“Delivering Beyond Expectations”
“The Ocean 5 Strategies team consistently demonstrates professionalism, responsiveness, and a commitment to delivering beyond expectations. Their collaborative spirit is truly turning our vision into reality, and for that, we thank you!”
“Results!”
“We have seen an immediate increase in qualified leads from the strategies and implementation of marketing activities. Within 2 months post-website launch, we attracted a multi-million-dollar contract opportunity from the growth-driven design work from Ocean 5. An overall outstanding experience.”
A Sampling of Our Clients
We are recognized for our expertise in established business-to-business (B2B) and business-to-government (GovCon, B2G) companies with a growth goal. Our clients include cybersecurity, staff augmentation, IT/technology/IoT, software/SaaS, engineering, logistics, and manufacturing companies looking for a strategic marketing partner to help them get to the next level.
Get More From Your Marketing
Request a FREE Website Evaluation
Would you like recommendations that could directly impact your business?
Your website assessment report will include a review of:
- Visitor Conversion Potential
- Speed
- Initial Impact
- Navigation / Visitor Journey
- Targeted Content
- Mobile-friendliness
- Sitemap
