How Ocean 5 Strategies Uses Agile Marketing to Make Revenue Goals a Reality
It’s all too often that sales and marketing efforts are disjointed, can’t prove ROI, and fail to achieve revenue goals. At Ocean 5 Strategies, we’ve seen this challenge firsthand with B2B and B2G companies, especially in government contracting, IT, cybersecurity, and manufacturing. That’s why we’ve built our entire marketing approach around agile, a methodology that allows us to pivot, reprioritize, and continuously improve performance based on real data and results.
Understanding Agile Marketing
Agile marketing is a strategic approach borrowed from agile software development that emphasizes flexibility, iterative progress, and data-driven decision-making. Unlike traditional marketing plans that lock you into rigid annual strategies, agile marketing embraces change as an opportunity rather than a disruption.
At its core, agile methodology in marketing means:
- Responding to change versus following a fixed plan
- Testing and learning through rapid iterations
- Collaborating cross-functionally between sales, marketing, and operations teams
- Using data and feedback to guide decisions
- Delivering value incrementally rather than waiting for “perfect” campaigns
The Ocean 5 SWIM® Methodology: Agile Marketing in Action
We don’t just talk about agile marketing at Ocean 5. We live it through our proprietary methodology, SWIM®—Strategy With Implementation and Measurement®. SWIM® combines a Growth-Driven Design (GDD) approach with an agile mentality, leveraging the latest in marketing technology, data analytics, and continuous improvement processes to generate considerable ROI for our clients.
Here’s how we incorporate agile marketing into everything we do:
- Flexibility and the Ability to Pivot
One of the biggest challenges we solve for clients is the need for flexibility and the ability to pivot and reprioritize. Our agile program management approach allows room for unexpected changes, challenges, new opportunities, new ideas, and adjustments based on data, feedback, and results.
When a cybersecurity client discovers a new competitive threat or a government contractor learns about an emerging OASIS+ opportunity, we don’t wait for the next quarterly planning session. We pivot immediately, reallocating resources to where they’ll have the highest impact.
- Growth-Driven Website Design
Traditional website redesigns are notorious for taking six months or more, only to launch a site that’s already outdated. Our Growth-Driven Design methodology embodies agile marketing principles by:
- Launching a launchpad website efficiently to create quicker time-to-value
- Using a website performance roadmap and live visitor data
- Continuously optimizing based on actual user behavior
- Building and improving iteratively rather than waiting for a “finished” product
The Director of Communications, Fincantieri Marine Group, shared with us that “Within 2 months post-website launch, we attracted a multi-million-dollar contract opportunity from the growth-driven design work from Ocean 5.”
- Continuous Measurement and Optimization
The “M” in SWIM® stands for Measurement. It’s critical to our agile approach. We don’t launch campaigns and hope for the best. We:
- Establish clear key performance indicators (KPIs) aligned with business objectives
- Monitor real-time data to identify what’s working and what’s not
- Adjust quickly where necessary to eliminate wasted spend
- Reallocate budget to areas of higher return on investment
This continuous improvement cycle is what allows our clients to realize an average of 500% ROI.
- Cross-Functional Collaboration
Agile marketing only works when teams work together seamlessly. We align sales and marketing teams with a common set of objectives and establish processes to improve conversion rates throughout the entire pipeline. By working closely with sales, marketing, and operations teams, we improve processes that impact lead conversion and repeat business—not just marketing metrics in isolation.
Why Marketing Agencies Need to Embrace Agile
Marketing strategies are changing faster than ever. Buyer behaviors are evolving more rapidly. Technology continues to advance. Marketing agencies that cling to traditional annual planning cycles will leave their clients vulnerable and unable to capitalize on emerging opportunities.
Agile marketing allows marketing agencies to:
- Respond faster to market changes and competitive threats
- Test and validate assumptions before committing major resources
- Demonstrate value continuously rather than waiting months for results
- Build trust with clients through transparency and collaboration
- Maximize ROI by reallocating resources based on performance data
The Ocean 5 Strategies Difference
We combine strategy, consulting, and marketing execution into long-term collaborative partnerships. As an extension of your team, not just another vendor, our focus isn’t on creating “stuff.” It’s on making revenue goals a reality by aligning business development and financial objectives with measurable marketing results.
Our agile approach means:
- You get an entire team of marketing professionals on an as-needed basis, without the overhead of maintaining those skills in-house
- We support you throughout the entire process, from strategy through implementation and optimization
- We build your marketing infrastructure from website development through to marketing automation implementation
- The real magic happens when we design and manage campaigns – both online and offline – generating highly qualified leads for your sales funnel
As one client’s executive team member shared: “The Ocean 5 Strategies team consistently demonstrates professionalism, responsiveness, and a commitment to delivering beyond expectations. Their collaborative spirit is truly turning our vision into a reality.”
Ready to Experience Agile Marketing?
If you’re frustrated with marketing programs that aren’t realizing ROI, are slow to respond to changing priorities, or fail to align with your business goals, it’s time to consider an agile approach.
At Ocean 5 Strategies, we’ve built our reputation on delivering results for B2B and B2G companies with growth imperatives. Our agile methodology through SWIM® ensures you’re never locked into a strategy that isn’t working. We position you to capitalize on the opportunities that matter most.
Let’s make your revenue goals a reality. Schedule a complimentary 30-minute marketing strategy consultation to discover how our agile marketing approach can transform your sales and marketing performance.
