Marketing for SaaS/PaaS Companies
Clarify Messaging, Drive Growth, Attract Top Talent
Marketing for SaaS/PaaS Companies is Unique.
Solutions
Over Features and Products
Generate
Qualified Leads
Achieve
Your Growth Objectives
Challenges We Solve for SaaS/PaaS Companies
In this rapidly evolving and highly competitive market, four top challenges SaaS/PaaS companies reported are:
- Standing out in a crowded marketplace with over 30,000 SaaS companies worldwide competing for attention.
- Demonstrating clear product differentiation and value beyond technical features in an oversaturated market.
- Managing rising customer acquisition costs that have increased over 50% in recent years, while maintaining profitability.
- Overcoming long sales cycles and complex procurement processes.
Ocean 5 leverages SaaS/PaaS industry expertise to strategically align marketing investments and sales goals to drive business growth and customer acquisition.
The Ocean 5 Difference
Have you worked with an agency that doesn’t understand the complexities of software-as-a-service and platform-as-a-service businesses? Lack of familiarity with industry terminology and the solutions that resonate with your target audience will impact your entire sales and marketing funnel, including brand messaging, website, content, sales materials, conference success, and lead generation activities.
Do you want to start working with a marketing company that specializes in the SaaS/PaaS industry? Contact Us!
Our SaaS/PaaS Company Marketing Services
We look across the entire sales and marketing pipeline to align your marketing investments with your business objectives, then implement digital transformation programs that drive measurable results.
Tools We Leverage
Messaging
Accelerate sales growth with your differentiated value proposition.
Branding
Enhance brand recognition, driving increased visibility and influence.
Website Design
Maximize your revenue potential with growth-driven website design and development.
Content
Engage and convert with words, pictures, and video.
SEO
Increase qualified leads with search engine optimization.
Additional Campaign Building Blocks That Drive Results
The Five Benefits of Working With Ocean 5
- Expertise: Supplement your team with fractional access to a multi-disciplined team of marketing professionals who understand the SaaS/PaaS landscape and subscription-based business models.
- Core competencies: Software development and platform services are your core competencies. Marketing is ours. We support your sales and customer acquisition initiatives to reduce churn and increase lifetime value.
- Agile program management: Get what you need when you need it. Agile gives you the ability to pivot as market demands shift, your platform evolves, and customer needs change.
- Capabilities: Enterprise-level support capabilities and midsize company growth strategies. Our maturity matrix model helps companies transition to the next level.
- In-depth industry expertise: We have a track record of working with leading SaaS/PaaS companies. We have spoken to your customers—the CTOs, IT directors, procurement teams, and business decision-makers—and we know what drives their purchasing decisions. We understand and translate complex technical capabilities into the value propositions your target decision-makers need to hear.
We are a marketing company that understands the SaaS/PaaS industry. As an added bonus, if you have government contracts with the federal government, we have the experience to accelerate your GovCon growth.
Brand Messaging for SaaS/PaaS Companies
Cut Through the Noise
Marketing & Brand Messaging
Marketing messaging is the ability to communicate quickly and effectively to let your target audience understand what you do, how you solve their specific problems, and why your solution delivers superior value. Integrating the right messaging into your sales and marketing programs has a direct impact on customer acquisition and retention.
Do you need help with your messaging? Learn more about our Marketing Messaging Workshop.
Website Design for SaaS/PaaS Companies
Converting Prospects, Generating Qualified Leads
- 80% of B2B buyers make their first vendor contact after completing around 70% of their buying journey.
- 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.
- 78% of buyers have already established their requirements before contacting a vendor.
- 80-90% of buyers have their vendor shortlist before starting research, and 70% end up buying their initially preferred solution.
- B2B buyers review an average of 11 pieces of content before contacting a vendor, and 72% start their research online.
Your website is the primary source of information about your business—you need to get found, and then you have just a few seconds to make an impact. If your website isn’t compelling and doesn’t demonstrate your capabilities, you will be knocked out of the selection process before you realize you were even in the running.
Your website should:
- Describe what you do, what you do for your customers, and how you are different
- Convey your brand, vision, and commitment to quality, innovation, and reliability
- Provide a clear path to the information your visitor wants to see
- Have the ability to capture visitor information in the form of a marketing-qualified lead
- Be dynamic, with updates on platform capabilities, integrations, and customer success stories
While new customers are typically the focus for most business-to-business (B2B) websites, other target groups may also include existing customers, developers, and potential new hires.
Talk to a SaaS/PaaS Company Growth Expert to discuss your brand trust, messaging, and website needs.
SaaS/PaaS Company Marketing Strategy—Our Process
Meet Marketing Objectives Faster With a Clearly Defined Plan
We are a marketing company that understands the SaaS/PaaS industry.
We take a strategic approach to marketing where all of your marketing investments are directed at achieving your business goals.
We start by evaluating the needs of your business based on (a) its current maturity and (b) the growth rate objectives. Then, we build an action plan with executable marketing ideas for your SaaS/PaaS company. Each month, we review and reset the priorities for the next sprint cycle.
Planning
Website Improvement
Sales and Marketing Alignment
Validation and Thought Leadership
Multi-Channel Promotion and Lead Generation
A comprehensive marketing plan for SaaS/PaaS companies includes:
Marketing for SaaS/PaaS Companies Client Spotlight
SMG3
Marketing Services for B2B and B2G SaaS/PaaS
O5 Services:
- Messaging Strategy Workshop
- Messaging Implementation
- Website Design/Development
- App Development
- Content
- Brand Asset Audit
- Sales Pitch Decks
- Trade Show Collateral
- Ongoing Strategy and Wishlist Fulfillment
What Our Clients Are Saying
“Ocean 5 brought a new perspective to our messaging and campaign development. With strategic consideration of target verticals, personas and problems solved, we expanded our campaigns’ reach, accelerated execution, and reduced the overall cost.”
“The Ocean 5 team is professional, adaptable, and responsive. The workshops and website development were well-organized and efficient. Our new website is an excellent reflection of our capabilities and brand—thanks to the expertise and ongoing partnership of Ocean 5 Strategies.”
“The Ocean 5 Strategies team consistently demonstrates professionalism, responsiveness, and a commitment to delivering beyond expectations. Their collaborative spirit is truly turning our vision into reality, and for that, we thank you!”
“I was impressed with Ocean 5’s ability to make the complex seem simple.”
We provide technology and IT solutions (SaaS) to both the federal government and private sector. Ocean 5 stood out due to their expertise in both.”
A Sampling of Our Clients
We are recognized for our expertise in established business-to-business (B2B) and business-to-government (GovCon, B2G) companies with a growth goal. Our clients include cybersecurity, staff augmentation, IT/technology/IoT, software/SaaS, engineering, logistics, and manufacturing companies looking for a strategic marketing partner to help them get to the next level.
Get More From Your Marketing
Don’t Just Redesign Your SaaS/PaaS Company Website
GROW Your Business.
Request a FREE Website Evaluation
Would you like recommendations that could directly impact your business?
Your website assessment report will include a review of:
- Visitor Conversion Potential
- Speed
- Initial Impact
- Navigation / Visitor Journey
- Targeted Content
- Mobile-friendliness
- Sitemap
