“Delivering Beyond Expectations”
“The Ocean 5 Strategies team consistently demonstrates professionalism, responsiveness, and a commitment to delivering beyond expectations. Their collaborative spirit is truly turning our vision into reality, and for that, we thank you!”
— Executive Team, SMG3
“Game-Changing Messaging”
“I don’t think I’ve ever seen the SMG3 EDGE portrayed in writing this well before … .”
— Vice President, SMG3
AWARD WINNING
Winner of the 2024 Web Excellence award for Business to Business (B2B) Website Design and Development
Ocean 5 designs and builds digital marketing platforms in the form of a fully responsive (mobile-friendly) website—designed and developed to meet each client’s specific business goals. We use a variety of lead capture and conversion tools and techniques to meet the needs specific to each company.
Our examples demonstrate a variety of website features and styles which are appropriate for those companies business objectives and new client acquisition goals.
Client: SMG3
Industry: B2B — Software, SaaS
O5 Services: Messaging Strategy Workshop | Messaging Implementation | Website Design/Development | App Development | Content | Brand Asset Audit | Redesign and Messaging for Business Development Assets | Trade Show Collateral | Ongoing Strategy and Wishlist Fulfillment
SMG3 provides software that manages the use of mobile barcode-scanning devices. Their client base includes manufacturing, warehousing, transportation, and large retail companies that need to track their products through the distribution journey. In the healthcare sector, SMG3’s EDGE software improves data accuracy for nurses resulting in improved patient outcomes.
Among their list of target industries are:
- Manufacturing
- Transportation & Logistics
- Warehouse & Distribution
- Retail
- Healthcare
Target audiences include end clients and recruitment and retention of employees.
Challenges
The challenge was twofold: simplify the brand messaging and communicate that message via a high-impact website. Additional brand development included updated slide decks, tradeshow booths, and sales slicks in a cohesive brand overhaul.s right for each audience.
- Refresh and elevate brand image with a modern look/feel while honoring previously established brand style and standards.
- Optimize technical performance and UX/UI.
- Streamline internal processes and reduce operational costs by developing a careers module that integrates with Salesforce.
- Simplify content administration for routine updates (News / Press Releases).
- Improve messaging and content.
Performance metrics include traffic, conversions, leads, and other KPIs to align overall business objectives with business development and marketing activities.
Primary Website Objectives
- The website is a planned platform for growth, with lead generation via downloadable gated content and the introduction of a searchable online hardware catalog about to launch.
Website Project
Use O5 agile growth-driven design (GDD) methodology for:
- Website Audit
- Website design and development
- App Development for recruitment
- Continuous improvement
- Content development
Structure website to become the central hub for lead capture from all marketing campaigns including emails, Google Ads, and organic search. Based on analysis of traffic patterns, optimize user interface in order to guide target audiences through a logical path to become educated, influenced, and engaged.
Time Frame
- Launch new website in under 90 days
- Ongoing continuous improvement
Results
The combined resources of our website design and development teams, application developers, UX/UI specialists, and content writers—under the guidance of marketing strategists—have modernized SMG3’s digital presence and have directly impacted efficiencies within SMG3. The careers module has a simple interface for the HR team to add new positions and the website integrates seamlessly with the Salesforce app, streamlining the SMG3 hiring process.
