
“Brings Guidance, Clarity and Structure”
“We are extremely happy with the outcome of the Marketing Strategy Workshop. We especially appreciate the guidance, clarity, structure, and firm push that allowed us to clarify the long-term roadmap and prioritize the next steps.
I would thoroughly recommend the Ocean 5 Marketing Workshop to any company with a growth objective.”
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Winner of the 2024 Gold MarCom and dotCOMM awards for Business to Business (B2B) Website Design and Development
Ocean 5 designs and builds digital marketing platforms in the form of a fully responsive (mobile-friendly) website—designed and developed to meet each client’s specific business goals. We use a variety of lead capture and conversion tools and techniques to meet the needs specific to each company.
Our examples demonstrate a variety of website features and styles which are appropriate for those companies business objectives and new client acquisition goals.
Client: Team Virtuoso
Industry: B2B—Software, SaaS Support Services
O5 Services: Messaging Strategy Workshop | Messaging Implementation | Website Design/Development | Content | Brand Asset Audit | Creation of Key Lead Conversion / Sales Enablement Materials | Trade Show Collateral Design | Ongoing Strategy and Wishlist Fulfillment
Team Virtuoso are experts in the implementation and development of applications using Salesforce—expanding this household-name platform far beyond its CRM origins. Virtuoso’s services include consulting, training, and admin support for companies with existing Salesforce instances. For companies new to Salesforce, Virtuoso offers Jump Start implementation packages for Sales Cloud and Service Cloud.
Among their list of target industries are mid-size manufacturers and distributors of technology hardware/electronics that require after-market service and support
The marketing challenge was to differentiate Virtuoso in a highly competitive market while simultaneously embracing its fun, edgy brand persona.
Ocean 5 Strategies’ solution included a brand messaging refresh, a new website design, as well as updates to sales enablement tools and collateral.
During the messaging workshop, Ocean 5 Strategies identified and focused on three key differentiators:
- Virtuoso’s abilities to develop complex operational solutions using the Salesforce platform.
- The company’s deep understanding of improving operational efficiencies within manufacturing, warehousing, and logistics applications.
- The overwhelmingly positive feedback from existing customers.
The new tagline perfectly captures the essence of Team Virtuoso: “We Make Salesforce Do More Than You Can Imagine.”
This lofty claim is backed up by a demonstration of how Virtuoso programmed Salesforce to make coffee, illustrated through a slightly edgy video “We Make Salesforce Do More Than You Can Imagine” displaying the confidence and capabilities of the team.
From the very first look, the teamvirtuoso.com website clearly establishes Virtuoso as an expert in Salesforce. With a short scroll down, the core services are easily understood and the ROI benefits are clearly articulated. The markets served are cleverly expressed through the headline “If You Move Products, We’ll Optimize The Process.” and emphasized with simple graphics.
The Team Virtuoso persona is brought to life with bright colors and cool images, with the COO standing in front of a self-confident-looking team—electric guitar at the ready. This is finely balanced against Virtuoso’s expertise and dedication to the serious business of providing client solutions and delivering ROI in industrial applications.