B2B marketing for content marketing and email campaigns

John Donovan — Director, Strategy & Analytics, BrightView commented: 

“Breadth of Experience in B2B and B2G“

“We chose Ocean 5 because of their breadth of experience in B2B and B2G and unique approach to messaging and content marketing, and their ability to create great content. We benefited from additional insights on multi-channel campaign planning, email marketing, search engine optimization, and leveraging marketing assets into paid advertising and social media”.

“Strategic Impact!”

“Ocean 5 brought a new perspective to our messaging and campaign development. With strategic consideration of target verticals, personas and problems solved, we expanded our campaigns’ reach, accelerated execution, and reduced the overall cost.”

“Easy to Work With”

“Workshops and campaign execution were well organized and efficient. The Ocean 5 team is fun to work with but serious about delivering results.”


Client: BrightView Landscaping

Industry: B2B | B2G — Facilities Services

O5 Services:  Messaging Strategy Workshop  |  Messaging  |  Content  |  Email Campaigns  |  On-going Strategic Consulting

BrightView is the largest commercial landscaping company in the United States with sales of approximately $2.5BN.

Their markets include commercial, education, healthcare, retail, and sports & leisure.

They offer a wide range of services including design, development, water management, snow & ice management, tree care, and maintenance, among others.

Primary Objectives
Accelerating BrightView’s sales growth within targeted segments, establishing primary messaging for targeted segments, establishing a content plan for multichannel marketing campaigns, and ongoing development of targeted content.


  • 28% improvement in Cost Per Click (CPC)
  • 75% improvement in Cost Per Lead (CPL)
  • 75% improvement in Click Through Rate (CTR)

Ocean 5 improved the performance of their multi-media campaigns (digital advertising and email) with increased open rates, click-through rates, and a 75% reduction in the cost of qualified leads.

Campaign success came from a combination of strategy and execution. Ocean 5 realigned the messaging for clearly defined market segments and personas to increase relevance and engagement.

Our team of content writers, designers, and SEO experts developed the assets necessary for campaign execution.