Video Marketing Services for SaaS, Value Added Reseller — B2B

SMG3 was looking to break free from static content and text-heavy materials to create deeper emotional impact, sharpen their message, and engage more effectively with customers and recruits. Through a series of high-quality videos aligned with their branding, we helped them clarify their value proposition, strengthen their visual presence, and generate more qualified leads.

Elevating SMG3’s Brand Through Video Storytelling

SMG3 provides a suite of services and support solutions that help establish and manage their clients’ mobile environment. Their client base includes manufacturing, warehousing, transportation, and large retail companies that either need to implement or currently utilize mobile technology to optimize their workflows and track their inventory through the distribution journey.

Among their list of target industries are:

• Manufacturing
• Transportation & Logistics
• Warehouse & Distribution
• Retail

Target audiences include end clients and recruitment and retention of employees.

Challenges

Before launching their marketing video efforts, SMG3 faced several key challenges that limited their market differentiation and audience resonance. A primary issue was the lack of clarity surrounding their product offerings, which made it difficult for potential customers to understand the unique benefits and solutions SMG3 provided. As a result, their marketing materials often failed to capture attention or generate meaningful engagement, leading to missed opportunities and a higher number of unqualified leads.

Recognizing the need to evolve beyond traditional static graphics and text-based content, SMG3 sought to elevate its brand presence and attract new prospects through dynamic, visually compelling storytelling. This strategic shift aimed to not only clarify their value proposition but also to forge a stronger emotional connection with their target audience—setting the stage for improved lead generation and overall business growth.

Objectives

Ocean 5 was tasked with SMG3’s first large-scale venture into video marketing. The project objectives were focused on achieving the following key goals:

• Producing high-quality marketing videos for use across digital campaigns, the company website, and tradeshow displays.
• Clarifying SMG3’s services and unique value proposition with clarity to enhance audience understanding.
• Strengthen brand presence and differentiation by delivering compelling, engaging video content.
• Improve lead quality and quantity through clear messaging and strategic storytelling.

This project aimed to enhance SMG3’s brand reach by delivering clear and compelling messaging through dynamic video content.

Project Scope
The project scope for SMG3’s marketing videos project included the following key elements.

• Video Scripting: Crafting an on-brand video script to effectively showcase SMG3’s product offering while captivating the target audience’s interest.
• Video Production: Creating professional marketing videos tailored for distribution across multiple platforms.
• Project Management: Preparing and managing a detailed project plan to guarantee smooth execution at every stage—from scripting to editing to campaign deployment.
• Marketing Strategy: Developing a comprehensive marketing strategy to engage target audiences via multiple channels using video assets.

Results

The SMG3 marketing videos earned enthusiastic responses from both internal teams and the intended audience. The project and production progressed smoothly, encountering minimal challenges and achieving the planned completion date.

The messaging within the videos was exceptionally clear, driving deeper engagement and higher-quality sales leads when displayed.

The completed videos proved highly versatile, easily adapted, and repurposed across various campaigns and platforms, which streamlined marketing efforts and delivered ongoing value.