Turning B2B Trade Show Marketing Into Strategic Growth Opportunities

At Ocean 5 Strategies, we help B2B companies like SMG3 go beyond just showing up at an event. From planning through follow-up, our trade show marketing ensures every touchpoint works for lead generation, brand clarity, and standing out in competitive environments.

About SMG3 & Their ProMat 2025 Challenge

SMG3 provides a suite of services and support solutions that help establish and manage their clients’ mobile environment. Their client base includes manufacturing, warehousing, transportation, and large retail companies that either need to implement or currently utilize mobile technology to optimize their workflows and track their inventory through the distribution journey.

Among their list of target industries are:

• Manufacturing
• Transportation & Logistics
• Warehouse & Distribution
• Retail

Target audiences include end clients and recruitment and retention of employees.

Challenges

SMG3 faced several challenges in preparing for ProMat 2025, its largest annual enterprise tradeshow. Historically, the process of organizing their trade show booth design and marketing campaign planning demanded extensive time and effort from staff, often resulting in last-minute crises and unmet objectives. This reactive approach strained resources and reduced overall efficiency.

Additionally, there was persistent confusion among attendees at the trade show regarding SMG3’s products and offerings. The lack of clear strategic brand messaging led to wasted efforts engaging with unqualified leads while missing opportunities to connect with their ideal clients.

Both challenges underscored the need for a more strategic and streamlined approach to maximize their presence and impact at the event.

Objectives

Ocean 5 was entrusted with a dynamic marketing campaign creation, professional sales materials, and an innovative trade show booth design for SMG3’s largest annual enterprise tradeshow. The project objectives were focused on achieving the following key goals:

• Clarifying SMG3’s services and offerings to ensure attendees understand the company’s value proposition.
• Engaging target audiences at all stages—before, during, and after the event—to maximize interaction and impact.
• Producing high-quality marketing videos for booth display, marking a milestone as SMG3’s first venture into video-based promotions utilizing their new messaging.
• Differentiating SMG3 from competitors through unique booth design and campaign elements.
• Generating high-quality leads and driving measurable business outcomes.
• Developing a comprehensive project plan to streamline all tradeshow marketing efforts for seamless execution.

This initiative aimed to elevate SMG3’s presence at ProMat 2025 while fostering connections with industry professionals and potential customers.

Project Scope
The project scope for SMG3’s ProMat 2025 presence included the following key elements:

• Marketing Campaign Planning: Developing a comprehensive marketing strategy to engage target audiences before, during, and after the event.
• Tradeshow Booth Design: Creating an eye-catching booth that effectively communicates SMG3’s brand and message, incorporating clear branding, engaging visuals, and technology.
• Video Production: Producing professional-quality marketing videos for display within the booth.
• Sales Materials Design: Develop professional sales collateral to effectively communicate SMG3’s offerings and support the sales process.
• Project Management: Developing a comprehensive project plan to ensure seamless execution of all tradeshow marketing efforts

Results

The trade show campaign for SMG3 was a resounding success, with the process unfolding smoothly and encountering minimal obstacles.

The targeted messaging developed for the event was crystal clear, resulting in high-quality conversations with potential leads.

The booth design and sales materials were not only on-brand and distinctive but also highly impressive, effectively capturing attendees’ attention.