The Trade Show Planning Checklist

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The step by step planning timeline B2B and GovCon marketing teams use to get more out of every trade show, from booking your booth a year out to following up before your leads go cold.

 

  • What to lock down at 4 to 6 months, 12 weeks, and 1 to 2 weeks out
  • How to run the booth so you actually capture leads worth following up on
  • The follow up sequence that turns those leads into real pipeline