Mutualink Responsive Website

“Pure Genius! The way Simon facilitated the marketing strategy workshop with our executive team was excellent. We now have a clear direction and an executable plan. We are looking forward to working with Ocean 5 on the implementation phase.”
— M. Guthrie, SVP & Chief Growth Officer

Winner of the 2022 Platinum Hermes Award for Business to Government (B2G) Website Design and Development

Ocean 5 designs and builds digital marketing platforms in the form of a fully responsive (mobile-friendly) website—designed and developed to meet each client’s specific business goals. We use a variety of lead capture and conversion tools and techniques to meet the needs specific to each company.

Our examples demonstrate a variety of website features and styles which are appropriate for those companies business objectives and new client acquisition goals.

Client: Mutualink

Industry: B2B | B2G — Technology, Interoperability

O5 Services:  Marketing Strategy Workshop  |  Messaging  |  Website Design and Development  |  Search Engine Optimization (SEO)  |  Digital Advertising  |  Content  |  On-going Strategic Consulting

Mutualink is a multimillion-dollar leading provider of a best-in-class multimedia interoperability platform that enables public safety agencies and enterprise security to share voice, video, and data for improved cross-agency communications. A use-case example would be active shooter scenarios. The tagline “Save minutes when seconds count” is one output from an Ocean 5 messaging workshop.

Ocean 5 supported Mutualink by redefining and prioritizing the marketing strategy and messaging alignment. Marketing campaign execution included consultation and implementation of a content marketing strategy with cross platform promotion (email, paid advertising, search engine optimization, and PR).

Ocean 5 teams providing support include: marketing strategist/project management, content development, website design and development, campaign planning and execution, search engine optimization, Google Ads, social media content, and integration with HubSpot marketing and CRM.

Primary Objectives
Accelerating Mutualink’s sales growth through the promotion of both existing and new products and services.

Primary Website Objectives

  • Recruit and retain top talent
  • Educate and influence government decision-makers
  • Attract and retain teaming partners

Website Project
Use O5 agile growth-driven design (GDD) methodology for:

  • Website design and development
  • Continuous improvement
  • Content development

Structure website to become the central hub for lead capture from all marketing campaigns including emails, Google Ads and organic search. Based on analysis of traffic patterns, optimize user interface in order to guide target audiences through a logical path to become educated, influenced and engaged.

Ensure GovCon “Must-Haves”

  • Accurate product and service descriptions
  • Professional brand appearance
  • Dedicated government/agency page(s)
  • Capabilities statement as PDF download
  • Easily accessed contract vehicle links

Time Frame

  • Launch new website in under 90 days
  • Ongoing continuous improvement