B2G Marketing 101: 4 Elements Your Website Needs Now

Although business-to-government (B2G) marketing strategies differ significantly from those used for B2C or even B2B, one fact remains constant across each of these sectors: Your website strongly influences the impression that potential customers form about your...

Government Contractor Marketing—2 Winning Strategies

Government Contractor Marketing—2 Winning Strategies What Portion of $665 Billion Would Make Your B2G Company a Success? An infographic from the U.S. Government Accountability Office (GAO) examines the more than $665 billion spent on the Fiscal Year 2020 government...

Why Government Contractors Should Care About Website Design and SEO

Why Government Contractors Should Care About Website Design and SEO You may have not heard about it. You may have forgotten about it. You might be hiding from it. But Core Web Vitals are here—and can affect how government contractors generate business. 82% of Federal...

How Does Good Website Design Positively Impact Revenues?

How Does Good Website Design Positively Impact Revenues? What is Good Website Design vs. Bad Website Design? From a business growth perspective, good website design is the result of the following seven elements: Alignment with your business objectives Technically...

B2G Marketing—2 Winning Strategies for 2020

What Portion of $586 Billion Would Make Your B2G Company a Success? An infographic from the U.S. Government Accountability Office (GAO) examines the more than $586 billion spent on Fiscal Year 2019 government contracts, accounting for almost 40 percent of the...