Does your website deliver what government buyers are looking for?

 

According to Contracting Officers, the #1 agency resource for market research, decision making and vendor comparison is your website!

Take this quick 5-question quiz to see how your website measures up.

1. Do you have a government-specific landing page?

Check your website navigation bar now.
☐ Can you access a dedicated government landing page with only one click?
☐ Does it list success case studies?

2. Is your capabilities statement in a PDF and easily downloadable?

Check your website navigation bar now.
☐ Can you access a landing page for your capabilities statement with only one click?
☐ Can you quickly and easily download it as a PDF?

3. Are your contract vehicles listed, easily accessed, and hot-linked?

Check your website navigation bar now.
☐ Can you access a landing page dedicated to your contract vehicles with one click?
☐ Do you have high-quality contract vehicle logos?
☐ Are the logos hot-linked to full details and contact information?

4. Does your website help build relationships?

Check your website now.
☐ Do you have compelling content—both free and “gated”?
☐ Do you have forms that capture visitor information?
☐ Do visitors know what you want them to do next?

5. Are you mobile?

☐ Does your website adapt its layout to respond to mobile devices?
☐ Does it meet the latest Google requirements? You can check Google Insights here.

How did you do?

If you answered “no” to any of these questions, you may be chasing government buyers (and revenue) away!

Would you like our BONUS 7-point website evaluation?