Americold’s Marketing Director, D. Cooke commented:
“Ocean 5’s proposal for developing a new website was the only one that stood out specifically for us. Other proposals looked to be a standard approach with the customer name swapped out and didn’t make us feel the vendors had a genuine interest in enhancing our public presence.”
“The planning process brought structure and provided clarity on how we would meet our objectives. I was impressed with how the content, design, and execution came together, creating a multi-layered communication strategy to build lead funnels using emails, blog posts, and our website supported by HubSpot marketing automation, and Salesforce CRM tech stack.”
“Ocean 5 helped develop our draft annual marketing/communications plan by aiding in the development of a clear roadmap for all major initiatives and a coherent set of actionable tasks to
Client: Americold Logistics
Industry: B2B | B2G — Cold Storage and Logistics
O5 Services: Communications Strategy | Website Evaluation and Support | Campaigns | Trade Show Materials | Advertisement | Content | On-going Strategic Consulting
Americold is the second largest cold storage and logistics company in the US with sales of approximately $3BN.
Ocean 5 marketing services for this cold storage and logistics company include:
- Website evaluation and recommendations (in the process of implementation): Technical assessment, and buyer’s journey mapping (including interviews with customers).
- Campaigns to support trade shows and conference attendance (pre, during, and post-event engagement). Integration with HubSpot Marketing Hub.
- Marketing communications plan for 2024. Detailing programs for multimedia marketing across 4 key stakeholder groups including existing customers (key accounts), New prospects (lead generation), HR (attracting top talent), and drivers (accessing cold storage facilities).
Sample Campaign Shown—NPFDA Show: Protein Capabilities
Created lead generation, capture, and engagement opportunities by creating content, imagery, and reusable assets.
- Show Handout
- Email Campaign
- Landing Pages » HubSpot Leads
- Campaign Planning
- Campaign Debrief/Review
Similar campaigns included build-out for Automation, Frozen Foods & CPG, Cheese and Dairy, Produce, E-Commerce, and Seafood Capabilities, and location expansion.