2020 MarCom Award: Website Design and Development
Ocean 5 designs and builds digital marketing platforms in the form of a fully responsive (mobile-friendly) website—designed and developed to meet each client’s specific business goals. We use a variety of lead capture and conversion tools and techniques to meet the needs specific to each company.
Our examples demonstrate a variety of website features and styles which are appropriate for those companies business objectives and new client acquisition goals.
Client: Atlantic Sun Control (ASC)
Project: Responsive Website Design
Industry: B2B / B2G / B2C
Founded in a basement in 1991, Atlantic Sun Control, Inc. has grown from a home-based business into one of the largest and most experienced window film dealers in the nation. As a recognized leader in the window film industry, ASC is determined to maintain its top market position. ASC currently serves markets within a 75-mile radius of the Washington, DC metro area, including most of Virginia and Maryland.
Primary Website Objectives
Build a digital marketing platform to attract, inform and convert visitors into leads.
Use O5 agile growth-driven design (GDD) methodology for:
- Website design and development
- Continuous improvement
- Content development
Structure website to become the central hub for lead capture from all marketing campaigns including emails, Google Ads and organic search. Based on analysis of traffic patterns, optimize user interface in order to guide target audiences through a logical path to become a sales qualified lead.
- General contractors
- State and local government
- Commercial real estate
- Architectural designers
- Launch new website in under 90 days
- Ongoing continuous improvement
Program Add-on—Email Campaigns: To fuel our demand generation programs, Ocean 5 is also engaged to create strategies and implement email marketing campaigns.
Program Add-on—SEO: Ongoing search engine optimization (SEO) program.