B2G Marketing—2 Winning Strategies for 2020

This is a 2020 update of a post originally published January 8, 2018 What Portion of $586 Billion Would Make Your B2G Company a Success? A new infographic from the U.S. Government Accountability Office (GAO) examines the more than $586 billion spent on Fiscal Year...

The B2G Sales and Marketing Harmony Tool: The SLA

When you were a kid, did you and your siblings have a chore chart? It would have been some type of written document with a listing of activities, times, and responsibilities. Each family member was responsible to uphold his or her end of the chore chart. There were no...

4 Steps to Increased Sales for B2G Companies

Sales and Marketing Alignment for B2G We hear all the time how sales and marketing don’t speak the same language—often blaming each other for lack of sales revenue. Aligning sales and marketing teams is a stumbling block faced by many B2G companies. This problem may...

B2G Marketing—2 Winning Strategies for 2018

What Portion of $430 Billion Would Make Your B2G Company a Success? In a 2017 report of contracting data analysis, the GAO study found that Federal agencies obligated over $430 billion through contracts for products and services in fiscal year 2015, accounting for...