4 Steps to Increased Sales for B2G Companies
Sales and Marketing Alignment for B2G We hear all the time how sales and marketing don’t speak the same language—often blaming each other for lack of sales revenue. Aligning sales and marketing teams is a stumbling block faced by many B2G companies. This problem may...
B2G Marketing—2 Winning Strategies for 2018
What Portion of $430 Billion Would Make Your B2G Company a Success? In a 2017 report of contracting data analysis, the GAO study found that Federal agencies obligated over $430 billion through contracts for products and services in fiscal year 2015, accounting for...
HomeAdvisor Will Purchase Angie’s List—Big Changes for Service Contractors!
Angie’s List has agreed to be purchased by HomeAdvisor, which will inevitably raise questions for any service contractor who relies on Angie’s List for leads and reviews. While it’s too early to tell exactly what HomeAdvisor will do, there are most certainly big...
Marketing Gainesville and Manassas Based Businesses
“Get More Qualified Leads in 2016” (aka making the phone ring) is the topic of the next workshop lead by Simon Turner and Kris Brinker of Ocean 5 Strategies—the Centreville, VA based consulting and marketing firm. In line with their passion for improving the marketing...
Will You Suffer From Google’s Mobile-Friendly Website Policy?
Google announced its mobile-friendly website policy and it has serious implications for anyone who relies on being found online, and specifically on a mobile device. Some announcements are bigger than others and this one is a doozie. Here’s a direct quote from the...
SEO Rules Change Yet Again!
Google uses over 200 algorithms to rank web pages, and they change the rules frequently, which has a direct impact on how Search Engine Optimization works. Here’s some news about the latest change—Google Authorship is Dead. What is Google Authorship? Google...
Is Your Website Losing You Business?
Responsive Web Design — The Latest Advantage for Your Business... One of the biggest challenges in designing and developing for the web is the amazing and ever-changing technology. When it all started to gain popularity, having a website was just “cool”...